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Developing an ideal customer profile (ICP)  is an essential element of any B2B strategy plan. An ideal customer profile is a description...

Well Aware's virtual assistants like to take time off just like everyone else. Most take time off to celebrate holidays, rest towards ill...

Hi ^_^ Chances are that if you're reading this, then we ended up meeting and I was grateful to connect so well with you!   Otherwise, I'm...

Most digital marketing specialists working with lead generation know that the marketing funnel is a concept that bears many names – it’s...

Successful SaaS businesses track various metrics to measure their performance and growth. These metrics can be divided into two main...